One of my clients had a life-long dream to own and drive a Jaguar.  So, several years ago he indulged himself in this fantasy car.  (Yes, I know all about its quality.)  Well, today he shocked me.  Someone walked into the restaurant where we were having lunch and asked who owned the Jaguar outside (it was literally on the sidewalk).  He said, “I do, but it won’t be there very long.”  It turns out he’s getting another car – a Prius.  Our interlocutor patted him on the shoulder and said, “Doing your thing for the planet.”  “Yes,” my client replied quietly.

Now what is remarkable here is that while my client is probably politically liberal, he has never talked much about the environment with me, even though he knows (I think) that I am a strong environmentalist.  Environmental issues are hard to avoid these days.  So, it’s not surprising that small business managers are paying more attention.  Here are some reasons why they should: 

§         “93 percent of Americans believe companies have a responsibility to help preserve the environment;”

§         “green” is no longer seen as a fringe issue;

§         U.S consumers see America as behind the rest of the world in action;

§         Organic food sales have grown between 20 and 24 percent per year since 1990.

And the list goes on.  For more, see Nellie Lide’s article, Green: Taking Care of Business, Ourselves and the Planet. 

Research has shown that companies with a record of “doing good” enhance customer loyalty and attract more customers.  Something worth thinking about?

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